Here is a fantastic and simple marketing trick that all Coeur d’ Alene retailers can implement right away and start enjoying the benefits immediately. Develop a creative gift program for your CDA store. What this means is that local customers can come into your store and select a product they would like for their birthday, Christmas, or any special occasion as a gift, and supply you with a list of people or even a single person who might purchase the gift for them-very much like a wedding gift registry, but in reverse.
Instead of the potential Coeur d’ Alene buyers contacting you to find out what gifts are on the list, you contact them and let them know that a certain person submitted their names and the gifts they would like to receive on their special occasions. You can contact these local potential gift buyers by way of mail, fax, e-mail, or telephone because you got detailed contact information from the person who completed the registry card. This is a win-win-win situation. The person gets exactly the gift he wanted, the buyer does not have to guess and risk gifting the wrong gift, and you profit by selling the gift and providing a valuable service in Coeur d’ Alene.
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